What is P.U.R.E.?

People United Reaching Everyone (P.U.R.E.) was created with the understanding that little gestures of hope and kindness can combine to make a huge difference.  Maintaining its roots as a charity, P.U.R.E. has evolved into a way of life embraced by the Genesis PURE™ corporate family and IBOs alike.

Corporate and individual contributions made to P.U.R.E. combine to create a legacy for the future by donating to worthy charities such as World’s Children and Rising Star Outreach.  With each Genesis PURE purchase, you are making a difference in the lives of those in need around the world and close to home.  Sponsoring children in need through these organizations is one example of the many ways we have been able to share the abundance of Genesis PURE.

Closer to home, P.U.R.E. is becoming an integral part of the Genesis PURE corporate culture.  Donating products to local schools and volunteering at the local shelter run by the Salvation Army has allowed employees to reach out to the community.  Each month, the corporate team gets together to make sandwiches that are then hand-delivered to those seeking refuge at the shelter in Salt Lake City.

How are you sharing P.U.R.E. with the world around you?  Send us your story! 

African Children’s Choir
Genesis PURE IBO, Julia Tracy, from Austin, TX is serving as the International Choir Operations Director for the Music for Life Home of the African Children’s Choir.  Founded in 1984 by Ray Barnett, this unique organization was formed to allow the world to see the beauty and talent of some of Africa’s most vulnerable children.  These children are often orphaned as their parents die of disease and poverty.  These children are invited to attend Music for Life camps where they participate in games, crafts, music, and devotions. From these camps, individuals are selected to join the African Children’s Choir.

The African Children’s Choir is instrumental in providing education to children and young adults throughout Africa.  This is accomplished by sharing their amazing talent with others.  The revenue earned from their performances around the world is used to support the choir itself as well as build schools and provide education and hope for many thousands of children just like them throughout Africa.

Thank you, Julia for being a great example of what P.U.R.E. is all about!  To learn more about the African Children’s Choir and to donate, visit their website, http://africanchildrenschoir.com/.  

In 2010, the African Children’s Choir was chosen to be a part of the Starbucks sharing campaign.  To view a short video highlighting the choir and featuring IBO Julia Tracy, click here.


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